- Produced for newspapers, magazines and websites to add a visual dimension to a piece of writing.
- Functions: Grab the reader's attention as they browse the publication, but can also help to add a new perspective to the article.
Details of Task 2: Decisive Moment:
- A related article/story that discuss Urban Legends (local or international).
- The artstyle must be derived from Art Deco.
- Create a minimalist editorial illustration based on an urban legend of your choice using Adobe Illustrator.
- Designed for a digital media publication and should include minor animations to enhance engagement.
To-do List of The Assignment:
1. Choose an urban legend that interests you and aligns with the editorial theme.
2. Research the chosen legend thoroughly and gather visual references.
3. Create a concept mood board to explore the style, colour scheme, and overall visual direction.
4. Write a brief description of your chosen urban legend and how you plan to interpret it in a minimalist style.
5. Sketch your editorial illustration. Focus on creating a clear and compelling composition.
6. Develop your illustration in Adobe Illustrator. Pay attention to clean lines, simple shapes, and minimalism.
7. Experiment with the use of colour and typography, keeping the editorial context in mind.
8. Start planning the minor animations you intend to incorporate.
9. Refine your illustration, paying close attention to details, balance, and visual impact.
10. Add animations to your design using Adobe Illustrator or other animation software.
11. Test the animations to ensure they enhance the overall narrative without being distracting.
12. Write a short artist statement explaining your design choices, including how your illustration reflects the chosen urban legend and the editorial context.
13. Submit your completed editorial illustration as a high-resolution digital file (preferably vector format).
14. Include a link to a presentation or video demonstrating the animations.
15. Submit your artist statement and any process documentation.
3. EXERCISE: TRANSPARENCY GRADIENT AND NOISE (WEEK 7 - 8/11/2023)
Objective: Explore the use of transparency gradients and noise in digital design, highlighting their creative potential in creating smooth blending effects and adding texture.
Reflection: I gained insights into the creative choices I made during the exercise and how they contributed to the overall effectiveness of the designs.
Fig. 3.1 Gradient & Texture.
Fig. 3.2 Gradient & Texture on Character.
4. RESEARCH (WEEK 6 - 1/11/2023)
4.1 INTRODUCTION TO URBAN LEGENDS
Urban legends are modern myths or folklore, often believed to be true despite lack of evidence. They often involve horror, humour, or cautionary tales and are spread through various communication methods. They cover various topics, including supernatural events, bizarre creatures, and famous people. Despite their factual accuracy, urban legends continue to captivate people's imaginations.
Supernatural events, such as ghosts, hauntings, miracles, and telekinesis, are beyond natural explanations and often involve paranormal or mystical elements, often rooted in cultural or religious traditions; Bizarre creatures, such as dragons, unicorns, and werewolves, are imaginary beings with unique abilities and features, often deviating significantly from natural animals. They are prevalent in mythology, folklore, and fantasy literature.
4.2 NARRATIVE STRUCTURE
The narrative begins with an introduction setting the scene and providing context. The hook introduces the central theme, mystery, or suspense. The buildup builds momentum by adding details and escalating tension. The climax is the turning point, where the mystery or tension reaches its peak. Following the climax, the story provides a resolution, such as explanations, twists, or open-ended conclusions. Urban legends often spread through oral tradition or social media, allowing for easy retelling and adaptation, contributing to their longevity and evolution over time.
4.3 STORY RESEARCH (URBAN LEGENDS)
I found a few Urban Legends which are suitable to do with this minimalist style and Art Deco style poster:
1. The Vanishing Hitchhiker:
- A well-known urban legend with several versions across cultures.
The basic plot usually involves a motorist picking up a hitchhiker on the side of the road, who is usually a woman.
- The hitchhiker is frequently depicted as distressed, stranded, or in need of aid.
- The motorist offers a ride, and the hitchhiker specifies a destination address.
2. The Babysitter and the Man Upstairs:
- A well-known urban legend that has been passed down for many years.
- The plot usually revolves around a teen babysitter who receives threatening phone calls from an unknown stranger.
The calls become more frequent, with the stranger instructing the babysitter to check on the youngsters she is supervising.
- The babysitter eventually contacts the police, who trace the call and inform her that it is coming from within the house.
3. The Phantom Train:
- A well-known urban legend with various cultural variations.
- The plot usually focuses on the appearance of a mysterious, ghostly train under unusual or spooky circumstances.
4.4 ART DECO STYLE
Fig. 4.4.1 Art Deco Style Posters.
The Art Deco design style evolved in the early twentieth century, mainly between the 1920s and 1930s. Its popularity peaked in the 1920s and 1930s, and it impacted a wide range of art forms, including architecture, interior design, industrial design, fashion, and the visual arts. Art Deco, influenced by Ancient Egypt, Aztec, Mayan, and African tribal art, utilized motifs like pyramids, sphinxes, and stylized animal forms. The style incorporated modern technology, machinery, and industry elements, using materials like chrome and aerodynamic shapes in design. Besides that, Art Deco, a style associated with the glamour and sophistication of the Roaring Twenties and Jazz Age, significantly influenced various art forms including visual arts, design, fashion, film, and architecture.
Characteristics:
1. Geometry and Symmetry: Geometric shapes (strong lines and symmetry): rectangles, zigzags, and chevron patterns.
2. Bold Colours: Vibrant and bold colours, high-contrast colour schemes, such as black and white or rich jewel tones like emerald green, sapphire blue, and ruby red, are frequently used.
3. Luxurious Materials: Lacquer, chrome, stainless steel, and inlaid wood. Exotic materials like ivory and sharkskin were also used.
4. Streamlined and Sleek Design: Sleek, streamlined forms. In architecture, this translated into buildings with smooth facades and stepped or zigzag patterns. In furniture design, you might find smooth, polished surfaces and simple, elegant shapes.
5. Ornamentation: Intricate patterns, often with a combination of angular and stylized motifs, are common. Fluted columns, stepped details, and zigzag patterns are classic Art Deco ornamentation.
6. Sunbursts and Zigzags: Sunburst motifs, zigzag patterns, and stepped forms are recurring themes in Art Deco design. These elements are often used to add visual interest and dynamic energy.
4.5 MINIMALIST STYLE
Fig. 4.5.1 Art Deco Style Posters.
Minimalism is a design and lifestyle movement distinguished by its simplicity, utility, and use of few elements. Minimalism is based on the notion of removing the extraneous and focusing on essential aspects to produce a sense of clarity and purpose. This fashion has had an impact on many sectors, including art, architecture, design, and lifestyle choices.
Characteristics: simplicity, clean lines, neutral colours, functional design, open spaces, light & airy atmosphere, quality over quantity, limited decor, de-cluttered environment and focusing on what is truly essential and avoiding unnecessary material possessions.
4.6 LIMITED ANIMATION AND ANIMATED EDITORIAL ILLUSTRATION
1. Key Poses and Symbolic Motion: Emphasize crucial elements, and simplify the visual elements to create a stylized and eye-catching design without overwhelming the viewer with details.
2. Overlapping (repitation): Guide the viewer's eye. Such as moving shapes or text, to add a dynamic touch without excessive complexity.
3. Limited Frame Count: Maintain a simple animation with a minimal frame count (20-30 frames), focusing on the most important components of the poster's message.
4. Secondary Action: Involves animating a character's auxiliary movements for realistic or WOW animation, ensuring alignment of objects and body movements when speaking, enhancing depth and intricacy in the scene.
Purpose of Animated Editorial Illustration: Enhanced storytelling, and interactive elements allow users to engage with the content, capture attention and convey messages concisely and engagingly.
Fig. 4.6.1 Disney's 12 Principles of Animation: Bringing Characters To Life
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