Advanced Typography - Task 3: Type Exploration and Application
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⭐ 10/6/2024 - 15/7/2024 (Week 8 - Week 13)
🎀 Yan Zhi Xuan | 0369425
💜 Advanced Typography | Bachelor of Design (Hons) in Creative Media | Taylor's University
📚 Task 3: Type Exploration and Application
TABLE OF CONTENTS
1. Lectures
2. Instructions
3.1
Work Progress
3.2
Final Outcome
WEEK 8 (6/10/2023) - LECTURES
All lectures were completed
in Task 1: Exercises 1 & 2 -
Typographic Systems & Type &
Play.
2. INSTRUCTIONS
Doc. 2.1 Module Information Booklet of Advanced
Typography.
For Task 3, we get to design our own project. We must either build a
typeface to answer an issue in our area of interest (Graphic build, UI/UX,
Animation, Entertainment Design, or any other) or investigate the use of
typefaces in our field. The developed typeface would then be used in any
medium linked to the issue being solved or investigated, such as
animation, 3D, print, ambient, projection, movie or game title, usage of
diverse materials, and so on.
3. TASK 3: TYPE EXPLORATION & APPLICATION
3.1 WORK PROGRESS
1. Research, Ideation and Sketches
Proposal of 3 Ideas
Doc. 3.1.1 Final Project Proposal
(PDF), Week 8 (12/6/2024).
We were instructed to generate three project ideas based on our
interests. My hobbies include entertainment design, animation,
photography and new media.
Explanation of the Chosen Idea
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Fig. 3.1.1 Chosen Idea, Week 8
(12/6/2024).
Explanation: The custom typeface aims to provide a
unique visual identity that stands out in the crowded
digital landscape. It combines modern aesthetics with a
touch of futurism, making it suitable for various digital
platforms. The typeface is clean, sleek, and easy to read,
ensuring versatility and adaptability across different
media.
References
Fig. 3.1.2 Modern Title Trailer, Week 8 (12/6/2024).
Fig. 3.1.3 Modern Titles_15, Week 8 (12/6/2024).
Key Attributes:
This custom typeface will enhance the visual appeal of new
media content, providing a cohesive and memorable
typographic identity.
Sketches
Fig. 3.1.4 Sketches of New Media Font, Week 9
(17/6/2024).
The new media font I have designed is a modern and innovative
typeface that combines geometric precision with a futuristic
aesthetic.
Key Characteristics:
Grid-Based Layout
Angular Cuts and Lines
Consistent Line Weight
Open Shapes
Rectangular and Circular Motifs
The modern, minimalist font is designed with clean
lines, geometric precision, and a futuristic touch. It's
versatile, suitable for various digital applications,
and appeals to a wide audience, from casual users to
professional brands, thanks to its balance between fun
and formal elements.
Design Elements:
2. Digitisation and Exploration
Fig. 3.1.5 Digitisation and Exploration, Week 9 (17/6/2024).
Fig. 3.1.6 First digitisations, Week 9 (17/6/2024).
I found the letter B and the number 8 indistinguishable in
this group so I need to change it, and I think the overall
lettering is too wide, I need to make them narrower.
Fig. 3.1.7 2nd digitisations, Week 9
(17/6/2024).
Fig. 3.1.8 Outline Form, Week 9
(17/6/2024).
I found my punctuation size needs further refinement.
References
Fig. 3.1.9 Univers LT Std: H, o, g, and b, Week 8 (6/10/2024).
Fig. 3.1.10 The stem and the
crossbar of H, Week 8 (6/10/2024).
The stem of H, W: 102pt, H: 698pt.
Fig. 3.1.11 Punctuation Marks
Reference, Week 9
(17/6/2024).
The chosen reference font is Univers LT Std (55 Roman). I observed that some punctuation marks are bigger than the capital letter M while some of them are smaller than the capital letter M.
Fig. 3.1.12 Overshoot comparison
Fig. 3.1.13 X-height of the colon and
semicolon
Further Refinement
Fig. 3.1.14 Adjustment of
Punctuation Marks, Week 10 (24/6/2024).
In typographic terms, the font metrics determine the size of
characters (including punctuation). These metrics include the
height, width, and spacing of each character. The capital
letter 'M' is often used as a reference point because it's
typically one of the widest characters in a typeface.
Fig. 3.1.15 Punctuation
Marks, Week 10 (24/6/2024).
Fig. 3.1.16 Punctuation
Marks in Outlione Form, Week 10 (24/6/2024).
Designers often adjust the size of punctuation marks to
ensure they look balanced and aesthetically pleasing in
relation to other characters. This optical adjustment can
make punctuation marks appear larger or smaller than
surrounding letters. Hence, I adjusted the size of the
punctuation marks by comparing them to the size of the capital letter 'M'.
Fig. 3.1.17 Guidelines and
Modular Grids, Week 10 (24/6/2024).
Fig. 3.1.18 Guidelines and
Modular Grids, Week 10 (24/6/2024).
Design Elements:
The letters are designed within a grid system, ensuring precision
and uniformity across all characters. Some characters feature
angular cuts and intersecting lines, adding a dynamic and unique
visual interest. The use of consistent line weights throughout the
characters ensures readability and visual harmony. The font includes
open shapes and negative space, enhancing its modern and clean
aesthetic. The design integrates both rectangular and circular
motifs, creating a balanced and visually appealing typeface.
3. Generating the font in FontLab 7
Fig. 3.1.19 Imported A, Week 11 (1/7/2024).
Fig. 3.1.20 Imported All Letters into
Fontlab, Week 11 (1/7/2024).
After importing all designed typefaces in the FontLab, I
started doing the kerning. Kerning, the adjustment of
space between characters in typography, is essential for
enhancing readability and creating visual harmony. Proper
kerning ensures that the spaces between letters are even,
making the text more legible and easier to read. This is
particularly important in body text, where consistent spacing
contributes to a smooth reading experience. In design,
achieving visual harmony through kerning balances the white
space between characters, resulting in a cohesive and
aesthetically pleasing appearance. Well-kerned text looks
polished and professional, reflecting positively on the
overall design.
Fig. 3.1.21 Kerning, Week 11 (1/7/2024).
Fig. 3.1.22 Kerning, Week 11 (1/7/2024).
Fig. 3.1.23 Kerning, Week 11 (1/7/2024).
For brands, kerning supports visual identity by influencing the
perception of logos, taglines, and other textual elements. Precise
kerning can make a brand's typography distinctive and memorable,
enhancing its impact. Attention to kerning in branded materials
ensures that text aligns with the brand's image and message.
Additionally, kerning improves aesthetics in design by allowing
designers to achieve a particular visual style and emphasize
certain words. This attention to detail demonstrates
professionalism and a commitment to quality, setting a design
apart and making it more attractive to viewers.
Fig. 3.1.24 Typeface Preview, Week 11 (1/7/2024).
4. Font Presentation
Fig. 3.1.25 First Attempt - Font Presentation #1, Week 12 (8/7/2024).
Slide 1 - Font Introduction: The first slide introduces the New Media Font with a
bold "NM" acronym in the center, featuring a vibrant
color palette of green and purple against a dark
background. The design elements around the text, such as
pixelated shapes and lines, emphasize the digital and
futuristic theme.
Fig. 3.1.26 First Attempt - Font Presentation #2, Week 12 (8/7/2024).
The first attempt shown above was rejected as there were too many unnecessary vectors.
Fig. 3.1.27 Second Attempt - Font Presentation #2, Week 12 (8/7/2024).
Slide 2 - Character Set: This slide displays
the full character set of the New Media Font, including
uppercase and lowercase letters, numbers, and special
characters. The background features a colourful,
gradient pattern that adds a vibrant and energetic feel
to the presentation.
Fig. 3.1.28 First Attempt - Font Presentation #3, Week 12 (8/7/2024).
Slide 3 - Alphabet Showcase: The third slide
focuses on showcasing the alphabet in uppercase and
lowercase. The characters are displayed in a striking
purple color on a dark background, emphasizing their sharp
and distinct design. Text: "Explore the unique and
innovative design of the New Media Font's alphabet. Each
letter is meticulously crafted to maintain consistency and
readability, making it perfect for headlines and digital
content."
Fig. 3.1.29 First Attempt - Font Presentation #4, Week 12 (8/7/2024).
Slide 4 - Numbers and Symbols: This slide
highlights the numbers and symbols included in the New
Media Font. The characters are displayed in bright blue
and green against a dark background, ensuring they stand
out clearly.
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Fig. 3.1.30 First Attempt - Font Presentation #5, Week 12 (8/7/2024).
The first attempt shown above was rejected as there were too many unnecessary vectors.
Fig. 3.1.31 Second Attempt - Font Presentation #5, Week 12 (8/7/2024).
Slide 5 - Application Example: The final slide presents an application example of the New Media Font in a mini album cover design. The layout is futuristic, with various digital and technical elements integrated into the design, showcasing the font's adaptability and aesthetic appeal in real-world scenarios.
Fig. 3.1.32 Compiled Font Presentation, Week 12 (8/7/2024).
New Media Font Presentation
Overview
The New Media Font is a custom-designed typeface crafted
specifically to meet the dynamic and innovative needs of
digital platforms. This presentation showcases the font's
versatility and unique style, reflecting the modern aesthetics
required for new media content. The typeface is ideal for use
in social media, streaming services, and interactive websites,
providing a cohesive and memorable typographic identity.
5. Applications
Fig. 3.1.33 Work In AI, Week 12 (8/7/2024).
Fig. 3.1.34 Colour Scheme, Week 12 (8/7/2024).
Applications #1: Mini Album Cover
Fig. 3.1.35 First Attempt - Mini Album Cover, Week 13 (15/7/2024).
Mini Album Cover: The first application showcases a
mini album cover titled "Electric Music." The cover
features the New Media Font prominently for the album
title, blending seamlessly with a vibrant and gradient
background that exudes an energetic and modern vibe.
Use Case: The New Media Font brings a
contemporary and electrifying feel to music album covers,
perfect for artists and producers who want to convey a
futuristic and engaging aesthetic.
Applications #2: Tickets
Fig. 3.1.36 First Attempt - Concert Tickets, Week 13 (15/7/2024).
Concert Tickets: This application features concert tickets for an
event titled "Mystic Groove." The tickets utilize
the New Media Font for both the event title and
essential details, set against a dark background
with colourful, glitch-like effects that enhance the
digital theme.
Use Case: The New Media Font ensures
that event tickets are not only informative but also
visually appealing, making them perfect for
concerts, festivals, and other dynamic events.
Applications #3: Billboard Advertisement
Fig. 3.1.37 First Attempt - Billboard Advertisement, Week 13 (15/7/2024).
Fig. 3.1.38 Second Attempt - Billboard Advertisement, Week 13 (15/7/2024).
Billboard Advertisement: A billboard mockup
displaying an advertisement for a concert. The New Media
Font is used for the main message, "Secure your tickets
before May to enjoy discounted prices!" The background
continues the vibrant and gradient theme, drawing
attention and emphasizing the modern aesthetic.
Use Case: The typeface's bold and clear design
makes it ideal for large-scale advertisements, ensuring
that the message stands out and captures the audience's
attention.
Applications #4: Promotional Flyer
Fig. 3.1.39 First Attempt - Promotional Flyer, Week 13 (15/7/2024).
Fig. 3.1.40 Second Attempt - Promotional Flyer, Week 13 (15/7/2024).
Promotional Flyer: This slide presents a
promotional flyer for a "Good Vibes" event, featuring a
mix of vibrant colours and abstract patterns. The New
Media Font is used for the event details and highlights,
integrating seamlessly with the flyer’s dynamic
design.
Use Case: The New Media Font enhances promotional
materials with its unique style, making it ideal for
attracting attention to events and special offers.
Applications #5: Digital Badges
Fig. 3.1.41 First Attempt - Digital Badges, Week 13 (15/7/2024).
Digital Badges: The final application shows a set
of digital badges for event, including "Good Vibes Party". Each
badge features the New Media Font, set against a colorful and
holographic background that aligns with the typeface’s
futuristic and modern yet playful design.
Use Case: The New Media Font is perfect for digital
badges and icons, providing a cohesive and visually appealing
identity for online events and promotions.
Compiled Work of Applications
Fig. 3.1.42 Compiled Applications, Week 13 (15/7/2024).
Overview
The New Media Font is tailored to encapsulate the innovative and
dynamic spirit of new media content. This typeface is designed
to enhance visual identity across various digital platforms,
providing a unique and memorable typographic experience. Below
are detailed descriptions of the different applications of the
New Media Font, demonstrating its versatility and adaptability.
3.2 FINAL OUTCOME
A-Z; Numerals; Punctuation
Fig. 3.2.1 Final Outcome- A to Z; Numerals;
Punctuation, Week 12 (8/7/2024).
Designed font link to my .ttf font. : New Media Font
Font preview
Fig. 3.2.2 Final Typeface Preview in FontLab, Week 12 (8/7/2024).
Font Presentation
Fig. 3.2.3 Final Outcome - Font Presentation #1, Week 12 (8/7/2024).
Fig. 3.2.4 Final Outcome - Font Presentation #2, Week 12 (8/7/2024).
Fig. 3.2.5 Final Outcome - Font Presentation #3, Week 12 (8/7/2024).
Fig. 3.2.6 Final Outcome -Font Presentation #4, Week 12 (8/7/2024).
Fig. 3.2.7 Final Outcome - Font Presentation #5, Week 12 (8/7/2024).
Fig. 3.2.8 Final Outcome - Compiled Font Presentation, Week 12 (8/7/2024).
Applications
Fig. 3.2.9 Final Outcome - Mini Album Cover, Week 13 (15/7/2024).
Fig. 3.2.10 Final Outcome - Concert Tickets, Week 13 (15/7/2024).
Fig. 3.2.11 Final Outcome - Billboard Advertisement, Week 13 (15/7/2024).
Fig. 3.2.12 Final Outcome - Promotional Flyer, Week 13 (15/7/2024).
Fig. 3.2.13 Final Outcome - Digital Badges, Week 13 (15/7/2024).
Compiled font applications
Fig. 3.2.14 Final Outcome - Compiled Applications, Week 13 (15/7/2024).
Submission - PDF version
Doc. 3.2.1 Compiled Work of Typeface Design: New Media Font (PDF), Week 13 (15/7/2024).
Doc. 3.2.2 Compiled Work of Font Presentation: New Media Font (PDF), Week 13 (15/7/2024).
Doc. 3.2.3 Compiled Work of Font Applications: New Media Font (PDF), Week 13 (15/7/2024).
4. FEEDBACK
WEEK 8 (12/6/2024)
Specific Feedback: My chosen theme needs a sketch.
Specific Feedback: I need to work more on explanations about my ideas.
WEEK 10 (24/6/2024)
General Feedback: Mr. Vinod said that when presenting fonts, choose a different font for explanations or headlines. The main criteria for creating typefaces are to keep your typeface consistent, and establish the same thickness, and Uppercase and lowercase letters should be created separately for consistency. Manage the height while creating large and little ones. You require evidence of your work progress.
Specific Feedback: My chosen style of "new media font" sketches are quite playful. I need to make them more modern.
WEEK 11 (1/7/2024)
General Feedback: Mr. Vinod said that before moving fonts from Illustrator to FontLab, make sure all elements are integrated, and the counter space is correct, and do not round them in FontLab; instead, retain their position.
Specific Feedback: My digitalisation of the typeface can be more explorations. I can try to add the thickness of the strokes.
WEEK 12 (8/7/2024)
WEEK 13 (15/7/2024)
General Feedback: Mr. Vinod said that our applications must align with our idea and concept.
Specific Feedback: My direction is good to go.
5. REFLECTIONS
EXPERIENCE
I experienced that designing a typeface from scratch to address a
specific issue was a challenging yet rewarding experience. The
process began with extensive research to understand the common
problems and requirements within the chosen field. This research
phase involved reviewing existing typefaces, analyzing user
feedback, and identifying gaps that could be filled with a new
typeface design. The research process involved sketching, conceptualizing,
digitizing, testing, refining, and applying the final typeface
across various mediums. Initial sketches were created to explore
different design directions, digitized using font design software,
and tested for readability and inconsistencies. Feedback from
peers and potential users further refined the design. The
experience highlighted the importance of understanding specific
field needs and the iterative nature of the design process.
OBSERVATION
I observed that key observations included user-centric design, technical
challenges in digitization, and versatility and
adaptability during the typeface design process. Understanding the target audience and context is crucial for
identifying issues and areas for improvement. Technical expertise is
essential for maintaining integrity across different sizes and
resolutions.
FINDINGS
I found that the design process emphasizes readability, consistency, and user experience. A well-designed typeface enhances usability, improves content comprehension, and creates a positive impression. Iteration is crucial for achieving success, as continuous testing, feedback, and refinement are necessary to address issues and improve the design.
6. FURTHER READING
Fig. 6.1 Typographic design: Form and
communication (2015)
Carter, R., Day, B., Meggs, P. B., Maxa, S., & Sanders,
M. (2015). Typographic design: Form and communication.
Hoboken, New Jersey: John Wiley & Sons, Inc
Fig. 6.2 The Typographic Message (pg. 114)
Fig. 6.3 The Typographic Message (pg. 117)
In these pages, the author discusses the intricacies of typographic communication. One key takeaway is the creation of effective typographic messages. The author emphasizes that crafting these messages involves a combination of logic and intuitive judgment. This blend is essential because it ensures that the typographic communication is both reasoned and creatively engaging. Furthermore, the author highlights the importance of striking a balance between these two extremes, intuition and logic, to achieve optimal results in typographic design.
Additionally, the author points out the necessity of having a functional verbal and visual vocabulary. This comprehensive vocabulary is crucial for effectively addressing the wide range of needs in typographic communication. By mastering this balance and vocabulary, designers can create messages that are not only clear and functional but also visually appealing and impactful.
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