Design Principles - Task 2: Visual Analysis
⭐ 20/2/2024 - 5/3/2024 (Week 3 - Week 5)
🎀 Yan Zhi Xuan | 0369425
💜 Design Principles | Bachelor of Design (Hons) in Creative Media | Taylor's University
📚 Task 2: Visual Analysis
1. TASK 2 BRIEF
Doc. 1.1 Module Information Booklet of Design Principles.
Lecture Notes:
Visual Analysis
Visual analysis focuses on visual aspects and concepts, with the ultimate goal of describing and explaining visual structure. It can reveal a designer's decisions and help comprehend how a design's formal features convey ideas and meaning.
Visual analysis is essential for reading and interpreting images in various contexts, including museums, social media, entertainment, advertising, and news. Today's citizens are continuously exposed to visual media. Visual analysis improves critical thinking and helps individuals seek answers rather than passively accepting information.
Visual analysis includes 3 phases: Observation, Analysis and Interpretation.
Phase 1 - Observation:
• Involves detecting and accurately describing the visual features of a design using your own words.
• Avoid reading about the design beforehand.
• During the observation phase, focus on looking, thinking, and communicating your findings.
• During the observation phase, focus on looking, thinking, and communicating your findings.
Phase 2 - Analysis:
• Involves considering your findings and forming conclusions based on facts.
• Consider how the identified visual elements contribute to the overall design principles and impact on the viewer.
• How are your eyes guided through the piece, and why? Apply the design ideas you've learned.
Phase 3 - Interpretation:
• Combine your observations, description, and analysis of the work with facts and historical background from reliable sources.
• Determine the significance of the design and the purpose behind its creation?2. VISUAL ANALYSIS
Write a 300 to 350 word visual analysis of the selected design (refer to Visual Analysis lecture notes and guide).
Fig. 2.1 SDG: Life Below Water Poster.
Designer: UJJWAL SINGH
Year: 2015
Size: 297mm x 420mm
Medium: Illustrations, Typographic Poster
Phase 1 - Observation:
This is a typographic poster designed in portrait format. The text "Life below water" appears in the centre of the design, followed by two lines of text. The letters f, l, and t are linked, and there's a "fishing" illustration. The text is surrounded by drawings of red fish and dark blue objects. The background portrays an aquatic scene with more plastics than aquatic life. For the visual element aspect, the main colours observed in the design are blue and red. The illustration style is simple shapes, with no outlines. There is illegible calligraphy in the poster as the background.
(90 words)
Phase 2 - Analysis:
The similarity found in the design is the size used to visually group the fish. The contrast is found in the scale of the title of the poster, which has the biggest size. The emphasis is on the red aquatic animals, which stand out from the blue background. A bigger emphasis is on the title of the poster, which has the biggest size. The design is approximately balanced, as the visual weight is almost equal in the composition. The repetition depicts aquatic animals and plastics surrounding the text of the poster. The movement of the design leads the eyes to look at the biggest text, followed by smaller text and the illustrations. There is harmony where the design elements fit together with the same theme and design style, while unity is the use of the same shapes and colours. The hierarchy in the design directs the audience to the most important information first, "Life below water" (theme of the design).
(160 words)
Phase 3 - Interpretation:
This typographic poster won the D'source DIC-BHU SDGs Design Challenge in the Communication Design category, held in 2023. It aims to highlight and address the issue related to Goal No.14: Life Below Water. In my opinion, some visual elements of this poster reflect the Bauhaus style (fig. 2.2), a German artistic movement that lasted from 1919 to 1933. Bauhaus principles in this poster design are found in the use of primary colours, geometric simple shapes, and sans-serif fonts. Bauhaus posters prioritise their intended function to inform, persuade, or provoke thought, with every visual element contributing to the overall message. This poster design's visual direction focused on visualising ocean plastics and overfishing and their impacts on aquatic life to enhance human awareness.
(119 words)
3. REFERENCE LIST & BIBLIOGRAPHY
Singh, U. (2014) 'SDG : Life Below Water Poster Winning Entry'. Berhance. [Online]. Available at: https://www.behance.net/gallery/190091381/SDG-Life-Below-Water-Poster-Winning-Entry [Accessed: 12 February, 2024].
United Nations. (n.d.) 'Department of Economic and Social Affairs Sustainable Development: THE 17 GOALS'. [Online]. Available at: https://sdgs.un.org/goals [Accessed: 12 February, 2024].
United Nations. (n.d.) 'Goals 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development'. [Online]. Available at: https://sdgs.un.org/goals/goal14 [Accessed: 12 February, 2024].
D'source Challenge. (n.d.) 'International Call: D'source DIC-BHU SDGs Design Challenge B'. [Online]. Available at: https://dsourcechallenge.org/ [Accessed: 25 February, 2024].
Singh, U. (2024) 'Ujjwal Singh’s Post'. Linkedin. [Online]. Available at: https://www.linkedin.com/posts/ujjwalsingh0810_sdgs-designchallenge-oceanplastic-activity-7157292520794689537-A8Bn [Accessed: 25 February, 2024].
Studio Binder. (n.d.) 'What is Bauhaus — Art Movement, Style & History Explained'. [Online]. Available at: https://www.studiobinder.com/blog/what-is-bauhaus-art-movement/#:~:text=The%20Bauhaus%20is%20a%20German,and%20geometric%2C%20with%20little%20ornamentation. [Accessed: 25 February, 2024].
Smithsonian Associates. (n.d.) 'The Bauhaus: A Brief History'. [Online]. Available at: https://smithsonianassociates.org/ticketing/tickets/bauhaus [Accessed: 25 February, 2024].
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