Typography - Final Compilation & Reflection

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⭐ 25/9/2023 - 30/10/2023 (Week 1 - Week 14)
🎀 Yan Zhi Xuan | 0369425 
💜 Typography | Bachelor of Design (Hons) in Creative Media | Taylor's University
📚 Final Compilation & Reflection

1. WEBSITE LINKS TO EACH TASK



2. SUBMISSIONS

Task 1: Exercise 1 - Type Expression  
25/9/2023 - 9/10/2023 (Week 1 - Week 3)

Fig. 2.1 Final Type Expression (jpeg file). Week 3 (9/10/2023).

Doc. 2.1 Final Type Expression (pdf file). Week 3 (9/10/2023).

Fig. 2.2 Final Electric Gif. Week 3 (9/10/2023).

Fig. 2.3 Final Fire Gif. Week 3 (9/10/2023).

Fig. 2.4 Final Electric Gif. Week 3 (9/10/2023).


Fig. 2.5 Final Slide Gif. Week 3 (9/10/2023).


Task 1: Exercise 2 - Text Formatting
16/10/2023 - 29/10/2023 (Week 4 - Week 6)

HEADING
Font/s: ITC New Baskerville (Bold)
Type Size/s: 60 pt
Leading: 63 pt

BODY 
Font/s: ITC New Baskerville (Roman)
Type Size/s: 11 pt
Leading: 13 pt
Paragraph spacing: 13 pt
Characters per-line: 55–65 characters
Alignment: left alignment

CAPTIONS
Font/s: ITC New Baskerville (Italic)
Type Size/s: 10 pt
Leading: 13 pt

Margins: 12.7 mm top, 12.7 mm left, 12.7 mm right, 12.t mm bottom
Columns: 4
Gutter: 5 mm
Fig. 2.6 Final Text Formatting with Grid (JPEG). Week 5 (23/10/2023).

Doc. 2.2 Final Text Formatting with Grid (PDF). Week 5 (23/10/2023).

Fig. 2.7 Final Text Formatting (JPEG). Week 5 (23/10/2023).

Doc. 2.3 Final Text Formatting (PDF). Week 5 (23/10/2023).

Task 2: Typographic Exploration and Communication 
22/10/2023 - 13/11/2023 (Week 5 - Week 8)

HEADING
Font/s: Futura Std (Light)
Type Size/s: 48 pt ("The impact of", "thought on culture modern"), 125 pt ("BAUHAUS")
Leading: 51 pt ("The impact of", "thought on culture modern"), 128 pt ("BAUHAUS")

BODY 
Font/s: Futura Std (Book)
Type Size/s: 11.5 pt
Leading: 13.5 pt
Paragraph spacing: 13.5 pt
Characters per-line: 55-56 characters
Alignment: left alignment

CAPTIONS
Font/s: Futura Std (Bold)
Type Size/s: 12 pt
Leading: 14 pt
Paragraph spacing: 14 pt

Margins: 10 mm top, 10 mm left, 10 mm right, 10 mm bottom
Columns: 4
Gutter: 5 mm

Fig. 2.8 Final Typographic Exploration & Communication (Text Formatting & Expression) with Grid (JPEG).
Week 7 (6/11/2023).

Doc. 2.4 Final Typographic Exploration & Communication (Text Formatting & Expression) with Grid (PDF).
Week 7 (6/11/2023).

Fig. 2.9 Final Typographic Exploration & Communication (Text Formatting & Expression) (JPEG). 
Week 7 (6/11/2023).

Doc. 2.5 Final Typographic Exploration & Communication (Text Formatting & Expression) (PDF). 
Week 7 (6/11/2023).

Task 3: Type Design and Communication  (Font Design) 
6/11/2023 - 17/12/2023 (Week 7 - Week 13)


Fig. 2.10 Final Type Design & Communication (JPEG). Week 12(11/12/2023).

Doc. 2.6 Final Type Design & Communication (PDF). Week 12(11/12/2023).

Fig. 2.11 Final Poster (JPEG). Week 12(11/12/2023).

Doc. 2.7 Final Poster (PDF). Week 12(11/12/2023).



3. REFLECTIONS

Experience

I experienced that studying typography has been an eye-opening journey for me, exploring the complicated art with typography and science of shaping written language. The course covered various tasks, from basic text formatting to font design, enhancing my understanding of how type influences communication. It was both challenging and rewarding. I learned the importance of decisions like font choice and spacing, realizing their impact on aesthetics and clarity. Delving into font design sparked creativity and innovation, requiring a balance of technical precision and artistic flair. Overcoming challenges deepened my grasp of typographic principles and their role in effective communication. Overall, this journey expanded my skills and heightened my awareness of design's significance in conveying messages visually.

Observations

Task 1: Type Expression and Text Formatting
In this task, the emphasis was on understanding how subtle variations in typeface, size, and spacing can convey different emotions and messages. Experimenting with different fonts and layouts highlighted the impact of typographic choices on readability and visual appeal. It became evident that the art of text formatting extends far beyond mere aesthetics; it is a crucial tool for effective communication.

Task 2: Typographic Exploration and Communication
This stage involved a deeper exploration of typographic elements to enhance communication. The task challenged me to consider hierarchy, alignment, and contrast to guide the reader's attention. It became apparent that typography is a powerful means of non-verbal communication, allowing for the creation of visual narratives and establishing a hierarchy of information.

Task 3: Type Design and Communication (Font Design)
The pinnacle of the course was delving into type design, where I had the opportunity to create my own font. This task demanded a meticulous balance between creativity and functionality. Crafting letterforms and considering legibility opened my eyes to the intricacies of font design. Every curve, serif, and spacing adjustment played a role in shaping the personality of the font and, consequently, the message it conveyed.

Findings

I found that typography is a powerful way to express and communicate, shaping how we understand information. Choices like fonts and layouts in text formatting matter, affecting how messages are perceived. In design, these choices guide attention, create order, and establish a visual flow. Font design involves a careful mix of creativity and precision. Each part of a font adds to its unique identity, influencing how it's seen. Even small adjustments in typography during design tasks can make a big impact on how effective the message is visually and communicatively.

In short, typography is making intentional choices in fonts and layouts to create a meaningful visual language. As I explore typography, I see how it shapes understanding, enhances communication, and adds depth to design. Typography isn't just about appearance; it's a language conveying meaning and guiding viewers through a story. The decisions about fonts and layout impact how clear and impactful a message is.


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