Information Design - Flip Projects

⭐ 3/2/2024 - 17/3/2025 (Week 1 - Week 7)

🎀 Yan Zhi Xuan | 0369425 

💜 Information Design | Bachelor of Design (Hons) in Creative Media | Taylor's University 

📚 Flip Projects

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TABLE OF CONTENTS

1. Instructions

2. FLIP Presentation

    2.1 4 FLIP Projects

    2.2 Final Project FLIP Presentation

3. Feedback

4. Reflections

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1. INSTRUCTIONS ⊹ ࣪ ˖₊˚⋆˙⟡

Fig. 1.1 Module Information Booklet - Application Design 1.

Tasks:

• FLIP 1: Types of Infographics
• FLIP 2: Saul Wurman's LATCH Theory
• FLIP 3: Miller's Law of Memory
• FLIP 4: Manuel Lima's 9 Directives Manifesto
• FINAL PROJECT

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2. FLIP PRESENTATION ⊹ ࣪ ˖₊˚⋆˙⟡

A. 4 FLIP Projects

Introduction

In this project, our team explores various principles of information design, including Saul Wurman’s LATCH theory, Miller’s Law (Chunking), and Manuel Lima’s 9 Directives. These theories guide the structuring, organization, and visualization of data to enhance readability and user experience.

This document presents our research, analysis, and application of these principles in infographic design. Our goal is to understand how these theories influence information hierarchy and visual clarity while applying them in a practical infographic project.

Our team, consisting of eight members, the following members contribute to the project:

1. Sin Jun Ming (0364638)
2. Natalie Chu Jing Xuan (0354589)
3. Jie Xuan (0356515)
4. Chan Xiang Lam (0358400)
5. Yan Zhi Xuan (0369425) (Me)
6. You Siyuan (0366978)
7. Iman Mikudim (0338004)
8. Esma Reza (0339055)

Week 1

FLIP 1: Types of Infographics

Objectives:

1. Identify and categorize different types of infographics (e.g., statistical, informational, process, timeline, geographic, hierarchical, list-based, comparison).
2. Analyze the strengths and weaknesses of each type in conveying information effectively.
3. Provide real-world examples of each type and discuss their impact on communication.
4. Demonstrate how to choose the appropriate type of infographic based on the message and target audience.

Fig. 2.1 Types of Infographics.

Week 2

FLIP 2: Saul Wurman's LATCH Theory

Objectives:

1. Explain Saul Wurman’s LATCH theory (Location, Alphabet, Time, Category, Hierarchy) in information organization.
2. Illustrate how the LATCH framework enhances clarity and accessibility in infographic design.
3. Provide case studies or examples demonstrating effective use of LATCH in organizing complex data.
4. Apply LATCH principles in designing a structured infographic or data visualization.

Fig. 2.2 Saul Wurman's LATCH Theory.

Week 3

FLIP 3: Miller's Law of Memory

Objectives:

1. Define Miller’s Law and the concept of Chunking in cognitive psychology and memory.
2. Explain how chunking enhances readability, comprehension, and retention of information.
3. Showcase examples of how chunking is applied in infographic design and UI/UX.
4. Implement chunking techniques in redesigning an infographic for better cognitive load management.

Fig. 2.3 Miller's Law of Memory.

Week 4

FLIP 4: Manuel Lima's 9 Directives Manifesto

Objectives:

1. Introduce Manuel Lima’s 9 Directives for information visualization and network representation.
2. Analyze how each directive influences modern infographic and data visualization practices.
3. Compare and contrast traditional and network-based visualizations using Lima’s principles.
4. Demonstrate how to apply at least one directive in designing a complex data visualization.

Fig. 2.4 Manuel Lima's 9 Directives Manifesto.

Conclusion & Recommendations

Through this project, we discovered that applying design principles significantly improves infographic effectiveness. Using LATCH helps structure information logically, Chunking makes content easier to retain, and Lima’s Directives enhance clarity in network visualizations.

Recommendations:

1. Prioritize Visual Hierarchy – Use LATCH to arrange content for better flow.
2. Reduce Cognitive Load – Apply chunking to make infographics more readable.
3. Adopt Network Visualization Techniques – Implement Lima’s Directives for complex data structures.

B. Final Project FLIP Presentation

Project Title: The Importance of a Balanced Diet

Click HERE to read more about the work progress of the Final Project FLIP presentation.

Fig. 2.5 Final Project.

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3. FEEDBACK ⊹ ࣪ ˖₊˚⋆˙⟡

Mr. Fauzi said we could skip the FLIP presentation and go straight to the Final Project presentation. However, I still think we should do it because our group has been dividing parts every week from Week 1 to complete the FLIP topics, and we have also learned a lot from it.

For the Final Project FLIP presentation, we were given some feedback to refine the infographic animation video. We needed to adjust the tempo of the video with the voiceover and make some minor adjustments of the design elements.

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4. REFLECTIONS ⊹ ࣪ ˖₊˚⋆˙⟡

Experience 

Throughout these FLIP presentations, our group had the opportunity to explore different aspects of information design and data visualization. Preparing for each topic required in-depth research and collaboration, allowing us to refine our understanding of how information can be effectively structured and communicated. Presenting in front of the class also helped improve our confidence in delivering key concepts concisely.

 

Observation

From our own presentations and those of other groups, we observed that visual examples played a crucial role in making complex theories more understandable. Engaging presentations that incorporated real-world applications of the concepts were more effective in keeping the audience’s attention. Additionally, we noticed that some topics, like LATCH and Chunking, are widely used in UX/UI design and information structuring, while others, like Manuel Lima’s directives, focus more on data visualization principles.

Finding 

Through these presentations, we gained valuable insights into information design and visualization. Types of Infographics highlighted the importance of choosing the right format based on data and audience. LATCH Theory provided a structured method for organizing information using Location, Alphabet, Time, Category, and Hierarchy, improving clarity and accessibility. Miller’s Law (Chunking) emphasized breaking information into smaller units to enhance memory retention, particularly useful in UI/UX design and instructional materials. Manuel Lima’s 9 Directives guided us on structuring data for clarity, hierarchy, and engagement, promoting effective visual storytelling.