Digital Photography and Imaging - Project 2: Photoshop Exercises

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⭐ 31/10/2023 - 20/11/2023 (Week 6 - Week 9) 
🎀 Yan Zhi Xuan | 0369425 
💜 Digital Photography and Imaging | Bachelor of Design (Hons) in Creative Media | Taylor's University
📚 Project 2: Photoshop Exercises
 

TABLE OF CONTENTS

1. LECTURES

WEEK 6 (31/10/2023): POSTER DESIGN

Introduction to Principles of Design
- Are the rules a designer must follow to create an effective and attractive composition. 
- Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.
- A design doesn’t have to strictly follow these rules to be “good.” 
- Some absolutely mind-blowing designs ignore one or more of the design principles to create an eye-catching and effective work.

The 7 Principles of Poster Design
- Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.

1. Emphasis: 
    - Focusing on the focal point and importance of elements. 
    - When creating a poster, prioritize the most essential information, such as the band's name. 
    - Create a mental outline and use colour theory to make the name stand out. 
    - Start your composition with a clear idea of what you want to communicate, like writing or building a blueprint.
2. Balance and Alignment: 
    - Every element on a page has a weight, ranging from colour to texture. 
    - Symmetrical design aligns equally weighted elements on a centre line.
    -  Asymmetrical design contrasts large elements with smaller ones for an uneven composition.
3. Contrast: 
    - Contrast creates space and difference between elements in a design.
    - Ensures harmony and readableness by significantly differentiating the background from the colour of the elements.
4. Repetition: 
    - Limiting yourself to two strong typefaces or three strong colours can lead to repetition.
    - Which unifies and strengthens a design. 
    - Repeating elements create a motif, allowing you to control your design.
5. Proportion: 
    - The visual size and weight of elements in a composition and how they relate to each other.
    -  It often helps to approach your design in sections, instead of as a whole.
6. Movement:
    - Controlling the elements in a composition so that the eye is led to move from one to the next.
    - The information is properly communicated to your audience.
    - Creates the story or the narrative of your work.
7. White Space:
    - Negative space, the only one that specifically deals with what you don’t add.
    - The empty page around the elements in your composition.
    - For beginning designers it can be a perilous zone.
    - Often simply giving a composition more room to breathe can upgrade it from mediocre to successful.

Fig. 1.1 The 7 principles of design and how to use them.
Source: https://99designs.com/blog/tips/principles-of-design

Fig. 1.2 What makes a great design? The 7 principles you need to know.
Youtube Link: https://www.youtube.com/watch?v=qp3jHWyPW-E
 
WEEK 7 (7/11/2023): DOUBLE EXPOSURE

Double Exposure Photography in Photoshop
- Refers to merging multiple images. 
- The goal is to make them surreal, emotional, or humorous. They usually feature silhouettes. 
- Easy to create in-camera and in Adobe Photoshop, offering endless possibilities for transforming ordinary photos into masterpieces.

1. Using the Tilt-Shift Effect:
    - Transform the photos into soft works of art. 
    - To add this feature, go to Filter > Blur Gallery > Tilt-Shift.
2. Create fake reflection:
    - One of creating reflections is creating a double-exposure with the help of a separate window photo.   
3. Experiment with simple portraits and details textured:
    - Combining something plain with something complicated will give a balanced result. 
    - It will also save a lot of simple photos that you might discard.
4. Convert your results to Black & White:
    - A lack of colour will strengthen the emotions in your double-exposure images. 
    - Gives a unique depth and experiments with something interesting just like film photography.
5. Work with silhouette:
    - Many double-exposure photographers choose to work with silhouettes.
    - Working with silhouettes only would give a fun and doable challenge. 
6. Pick two random photos:
    - A random process doesn’t mean it’s not meaningful. 
    - Results might create a story of their own, one that others will find encouraging. 
    - To have greater creative growth, try to shoot interesting textures, shapes and forms instead.
7. Make simple objects look fascinating:
    - Take photos of everyday objects you usually take for granted. Try to make them look like something else. 
    - This technique will enhance your imagination.
8. Use Shadow:
    - Outlines of any kind are fantastic to work with for double-exposure photography. 
    - Shadows are as effective as silhouettes in this genre. They’re fascinating to work with. 
    - Take a photo of someone’s shadow and transform it into a story. 

Fig. 1.3 Double Exposure Photography.
Source: https://expertphotography.com/16-creative-double-exposure-ideas/

Photoshop: Blend Modes
- Working with blend modes is almost always an experimental process. 
- Because it’s nearly impossible to predict the results, you always seem to end up experimenting with them 
- And fill Opacities until you get the results you’re looking for.
- A particular blending mode works really well on more difficult subjects like glass, smoke, fire and lightning. 


2. INSTRUCTIONS
PROJECT 2 (40% - Individual)
Timeframe: Week 4 - Week 9

PROJECT 2A: DOUBLE EXPOSURE (10%)
Exercise 1: Follow the tutorial 
Exercise 2: Your own version Double Exposure portrait

PROJECT 2B: CONCEPTUAL PRODUCT PHOTOSHOOT (30%)
Timeframe: Week 9 - Week 11
Category: Conceptual Product Photoshoot
Research: 10 marks (Week 9) 
Shooting Techniques: 5 marks 
Lighting Techniques: 5 marks 
Editing & Post Production: 10 marks (Week 10)

1. Create a conceptual product photoshoot using various lighting techniques. 
2. Find an interesting subject and shoot it using suitable lighting techniques. 
3. Create a photo manipulation of the subject using Photoshop to make it interesting. 
4. Explain the concept and the process of the development.


Doc. 2.1 Module Information Booklet - Digital Photography and Imaging. 



3. PROJECT 2A: DOUBLE EXPOSURE (WEEK 8 - 14/11/2023) 

Exercise 1: Follow the tutorial

Fig. 3.1 Source (Exercise 1).
Fig. 3.2 Final Outcome. Exercise 1: Follow the tutorial.

Exercise 2: My own version of Double Exposure portrait

Fig. 3.3 The photo I took.

Fig. 3.4 Source (Exercise 2).

Fig. 3.5 Final Outcome. My own version of Double Exposure portrait.

4. PROJECT 2B: CONCEPTUAL PRODUCT PHOTOSHOOT (30%) 

4.1 RESEARCH (WEEK 9)

1. Reference/ Mood Board (3 References)


2. Summary of My Ideas

Fig. 4.1.2 Ideas.

3. Sketches

Fig. 4.1.3 Sketches.

3. Chosen Sketch Combo with Photographs

Fig. 4.1.4 The photos I took and the sketch.

4.2 MOCKUP (WEEK 10)

Fig. 4.2.1 Work Progress.

4.3 FINAL ARTWORK (WEEK 11)

Title: Halloween Orange Toy
Description: I intended to combine the Halloween pumpkin toy and the orange I wanted the orange to replace the Halloween pumpkin toy body part, as they have similar shapes. It will turn out like an orange cartoon toy. Besides that, I did photoshop the background to make it more engaging.

Fig. 4.3.1 Final Artwork.
Google Slide Link:



5. REFERENCE LIST & BIBLIOGRAPHY

Artland Magazine. (n.d.) 'What is Dadaism, Dada Art, or a Dadaist?'. [Online] Available at: https://magazine.artland.com/what-is-dadaism/ [Accessed: 9 November, 2023].

Craven, J. (2019) 'Surrealism, the Amazing Art of Dreams: Discover the Weird World of Salvador Dalí, René Magritte, Max Ernst and Others'. ThoughtCo. [Online] Available at: https://www.thoughtco.com/what-is-surrealism-183312 [Accessed: 25 November, 2023].

Caplin, S. (n.d.) 'Creating Surrealism in Photoshop'. CreativePro Network. [Online] Available at: https://creativepro.com/creating-surrealism-in-photoshop/ [Accessed: 9 November, 2023].
Encyclopedia Britannica. (n.d.) 'Surrealism art and literature'. [Online] Available at: https://www.britannica.com/art/Surrealism [Accessed: 9 November, 2023].

Encyclopedia Britannica. (n.d.) 'Salvador Dalí Spanish artist'. [Online] Available at: https://www.britannica.com/biography/Salvador-Dali [Accessed: 9 November, 2023].

99designs. (2022) 'What makes a great design? The 7 principles you need to know'. Youtube. [Online] Available at: https://www.youtube.com/watch?v=qp3jHWyPW-E [Accessed: 7 November, 2023].

Ivanova, T. (2023) '16 Double Exposure Photography Tips for Creating Cool Photos'. Expert Photography. [Online] Available at: https://expertphotography.com/16-creative-double-exposure-ideas/ [Accessed: 9 November, 2023].

Jeff, H. (2010) 'Incorporating Surrealism Concepts into Your Digital Artwork' Design Tutsplus. [Online] Available at: https://design.tutsplus.com/articles/incorporating-surrealism-concepts-into-your-digital-artwork--psd-8988 [Accessed: 9 November, 2023].

Reid, M. (2021) 'The 7 principles of design and how to use them'. 99designs. [Online] Available at: https://99designs.com/blog/tips/principles-of-design [Accessed: 7 November, 2023].

Smith, C. (n.d.) 'Complete Guide To Layer Blending Modes In Photoshop, Written, Video + Free Ebook'. Photo Blog Stop. [Online] Available at: https://photoshopcafe.com/complete-guide-layer-blending-modes-photoshop/ [Accessed: 9 November, 2023].

Thomas, R. (n.d.) 'Photoshop Blend Modes Explained'. Photo Blog Stop. [Online] Available at: https://photoblogstop.com/photoshop/photoshop-blend-modes-explained#HowBlendModesWork [Accessed: 9 November, 2023].

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